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About us

Point-of-sale finance, redefined

Point-of-sale financing for businesses |...
Strong roots. Strong relationships | LendCare

Strong connections and partnerships

With over a decade of experience in the consumer financing sector, we have built relationships with thousands of businesses and tens of thousands of people throughout Canada - helping them to achieve growth and success in all their endeavours.

We see credit differently

We see the story behind the numbers and use our multi-device compatible technology to simplify the financing experience and maximize approvals. Because changing the way you view potential allows you to see the potential in everyone.

Lendcare History —

2004

2009

2010

2013

2014

2015

2017

2018

2019

2020

LendCare Financial Services began operating in Pickering, Ontario and Montreal, Quebec and focused primarily on non-prime direct-to-customer retail loans

New credit facility of $4M 


Name changed from LendCare Financial Services to LendCare Capital Inc.


Expanded portfolio to include Powersports financing

New credit facility of $50M

Wholesale securitization structure established 

Increases previously established wholesale securitization structure by $65M

Establishes new and additional $70M credit facility


Increases previously established wholesale securitization facility to $100M


Receives $30M equity investment from a Chicago-based private equity firm


Establishes new credit facility by New York-based investor of $175M


Chief Financial Officer joins as leadership team member 


Partnership with Bombardier Recreational Products (BRP) established

Establishes new securitization facility with a Canadian Schedule 1 bank


Director of Product Strategy and Data Analytics joins as member of leadership team 


Expands existing senior credit facility to $250M

Renews and increases securitization facility with Schedule 1 bank to $50M


Head of Marketing joins as member of leadership team


Quebec office moves to larger location to accommodate rapid growth

January - Establishes new and additional $100M credit facility to supplement the existing senior facility, bringing total raised and established facilities to over $600M


July - Renews and expands one of the company's supplemental credit facilities for $75 million


November - Secures a new $85 million financing facility from a leading international financial services company 


FrontLine is launched for multiple verticals. FrontLine allows merchants to complete applications in minutes and get express credit decisions right at the point of sale. Merchants can use their smartphone, computer or tablet to submit applications, upload identification and sign credit agreements all electronically, from anywhere they are.


A foundation worth building on

At LendCare, we work for you to provide the best possible financing option to fit your customer’s needs. We’re here to help our partners spend less time sifting through declined credit applications, and more time getting the approvals they need to make the sale.


Our success has always stemmed from building relationships. Whether it’s building relationships that help our partners further their success or relationships that benefit and better our community – LendCare is here to help.

We continue to use our success to help support a great number of local and international causes. From sponsoring sports teams, food and toy drives, to building sustainable education centres in Cambodia – LendCare is always here to lend a hand.


Struggling to attain a proper education should not be an experience anyone has to endure. Helping to build learning centres in Cambodia was an uplifting journey that has touched the lives of many and will stick with us forever.

LendCare to be acquired by goeasy Ltd.

LendCare to be acquired by goeasy Ltd.


On April 12, 2021, we announced that LendCare has entered into an agreement to be acquired by goeasy Ltd. goeasy is one of Canada’s leading providers of non-prime leasing and lending services offering a wide variety of financial products that help put Canadians on a path to a better financial future.


We are excited about what this strategic acquisition means for LendCare, our employees, customers and our partners. We will continue to build on the incredible growth we have achieved to date and accelerate our growth strategy as goeasy makes investments in the LendCare business.


LendCare will continue to operate as it does today, so there are no changes to how you work with us. Our existing leadership team will remain in place and you will continue to work with the team as you always have, business as usual. Our teams will continue to provide the high level of support you are used to receiving.


Read more about this announcement.